Eroski and customers donate €435,000
Spanish retailer Eroski launched a campaign last month throughout its commercial network to raise funds for the people affected by the eruption of the Cumbre Vieja volcano on La Palma island.
As part of the campaign, the retailer encouraged the consumption of Canarian Bananas as a way of supporting the banana sector and the population affected by this natural disaster. It said it would donate €0.10 for every kilogram of Eroski Natur bananas sold in its stores. Customers were also able to make a voluntary donations at the cash registers.
At the launch Alejandro Martínez Berriochoa, director of health and sustainability at Eroski, said, “Immediate attention is a priority in cases of natural disasters such as the one we are experiencing in La Palma. From Eroski, we will donate and channel the solidarity of our clients through the Red Cross, which is offering assistance and support on the island from the first moment, to help cover the basic needs of food and accommodation of the affected people.
“Canarian banana is one of our most appreciated products, both for its quality and taste. In these difficult times for the banana sector in La Palma, we want to make our clients aware of the importance of betting more than ever on this product so relevant to the island’s economy and employment.
“The eruption of the volcano is seriously affecting plantations and infrastructure, but consuming banana from La Palma is still safe, healthy and tasty. The donation we make from Eroski, added to that of our clients, will allow us to cover the basic needs of the population affected by the volcano.”
And it has now been confirmed that they have raised 435.000 euros for the cause. Well done everyone!!